How to Build a Breakout Growth Strategy

Date: Location: Garland Chamber of Commerce Address: 520 N. Glenbrook Dr., Garland, TX 75040 Categories: Member Events, Seminars/Webinars

Event Details

Many business owners mistakenly equate a business plan for a growth strategy. However, a growth strategy focuses on two key elements: Properly positioning yourself against the competition so that you close more business; and developing a compelling value proposition so you sell on value rather than price, thus increasing margins.

Texas Security Bank invites you to the Garland Market Speaker Event to learn how to build a breakout growth strategy that will boost revenue and profit. Lunch will be provided by Texas Security Bank.

Date: July 18, 2018
Time: 11:30 a.m. - 1 p.m.
Location: Garland Chamber of Commerce
Address: 520 N. Glenbrook Dr., Garland, TX 75040

This event is appropriate for Business Owners, C-Level Executives, Sales Directors and Managers      


We welcome Allen Swenson, CEO of Your CRO, LLC who will cover:

  • How to structure a positioning map to differentiate yourself from the competition
  • How to build a compelling value proposition
  • How to use the positioning map to drive your product/service offering, pricing, promotion and sales strategy
  • Learn how a breakout growth strategy accelerates your valuation multiple

About Allen Swenson and Your CRO,LLC:

Allen Swenson is Co-Founder and CEO of Your CRO, LLC. He was assigned his first sales position immediately upon entering the workforce as a young engineer.  In his more than thirty year career as a sales professional, sales executive, a consultant on sales strategies, a sales trainer, and a founder of a very successful sales company he has learned what it takes to develop successful sales people. Successful sales people are a product of extensive skills development, careful management and must be provided an environment that ensures success.  Anything less is a disservice to that sales person.