BOLD Speaker Series: World Class Customer Experience

Member Price: FREE TO ATTEND Nonmember Price: Free to Attend Date: Location: Hybrid (Zoom & Dallas College - Garland Center) Address: 675 W. Walnut St. Garland, TX 75040 Categories: Chamber Events, Small Business, Seminars/Webinars


Event Details

The Garland Chamber in partnership with Texas Security Bank is proud to be hosting the BOLD Speaker Series 2.0. The Business Speaker Series will be a monthly, continuing education forum for business owners. The series is designed to enhance knowledge in critical business disciplines - especially for the independent business owner.

May Topic: World Class Customer Experience
Speaker: Shon Cass, Texas Security Bank

Date: May 24, 2022
Time: Checkin - 7:45 a.m. | Program - 8 - 9 a.m.

About the Topic

In this session we will discuss why customer experience is important to the success of your business.  We will discuss the difference between customer experience and customer service as well as some tips, tricks, and tools to help you create the desired experience.

Talking Points:

  • Customer experience vs. Customer Service
  • Why is customer experience so important?
  • How do we achieve a world class customer experience in our business?

About the Speaker

Shon Cass, Texas Security Bank
Executive Vice President & Founder

Shon is currently serving as the Chief Experience Officer and Department Manager over the Integrated Sales, Support and Operations team.  This unified team consist of Treasury Management Sales, Treasury Management Support, Digital Banking Operations, Customer Service, Deposit Operations and Payment Processing.  

Shon has a Bachelor of Science degree from East Texas State University, he is a certified ACH Professional and recently obtained his Certified Treasury Professional (CTP) certification. Shon has been in banking and financial services for 25 years, working for firms such as Lutheran Brotherhood Financial Services, Wells Fargo Bank and Bank of Oklahoma Financial (BOKF). Prior to banking Shon had the privilege of working alongside one of his brothers in a family-owned jewelry business and then later another brother and father in a family-owned grocery business.  Shon attributes his strong work ethic and passion to serve clients to his entrepreneurial background.

Shon was married to his wife Maria in June of 2020 and together they have 5 children.  Maria has 2 children ages 14 & 21 and Shon has 3 adult children ages 23,25 and 29.  Shon and Maria are also full-time caregivers for Shon’s 91yr old Mother who resides in their home.  Shon is a former member of the Rockwall Breakfast Rotary Club and the Garland Host Lions Club and currently serves on the Garland Chamber Board of Directors and is an active member of the Noon Exchange Club of Garland.