At its core, marketing is all about communicating about your business to the customers you’re trying to help. But it’s not always clear what to communicate or how, which is why it’s always a good idea to invest in a clear marketing strategy.
Our Marketing Planning Kit features helpful marketing tips and a series of four worksheets to help you narrow in on your mission, audience, competitors and positioning. Whether you are a seasoned business or new to the industry, it is helpful to take a look at your business from this perspective to help guide your marketing strategy moving forward.