How to Maximize Opportunities at the Business Expo

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The Garland Chamber’s 10th Annual Business Expo brings local products and service providers together for the community and businesses to browse all the best Garland has to offer. If you’re looking to do business with local vendors, find services to better meet the needs of your business or learn more about what the city of Garland has to offer, you’re sure to find a wealth of information and resources at the Business Expo.

How can you maximize your time and take advantage of networking opportunities with each booth? Here are a few tips to follow:

  • Prepare before hand
    • The Garland Chamber will provide a list of all the exhibitors as they sign up on our website. If there is someone you are interested in meeting and connecting with, you can see the full list at or you can reach out to a staff person and ask for an introduction.
  • It’s all about the conversation
    • If you want to connect with someone at a particular booth, know that they are typically being approached by many people at once. To respect the exhibitor’s time and your own, your content needs to be clear and concise. A 30-second to a 1-minute elevator speech is the best option for this type of networking. Here’s a quick reminder of what’s needed in an elevator speech to have the greatest impact:
      • Identify the goal
        • What’s the objective of your elevator speech? Will it be the same for each booth you visit? Identify the goal for each booth you visit and create an elevator speech targeted for each interaction.
      • Explain what you do
        • Elevator speeches should ideally be between 30 and 60 seconds. Your words are limited. If your company or organization provides more than one service, chose the product or service that best suits the booth you are visiting. This will make our speech clear, concise, and more personal.
      • Engage with a question
        • Once you’ve given your elevator speech, ask a question that will intrigue them to want more of the conversation. Strive to ask open-ended questions and avoid “yes” and “no” questions to engage them in the conversation.
  • Remember the art of following up
    • The elevator speech prep will mean nothing if you don’t take the next step: ask for a business card. The business card is an invitation to continue the conversation or set up a meeting. Chances are you’ll need to follow up multiple times, because each booth will visit with an average of 225-275 individuals. In your follow-up is as important as the preparation for your elevator speech.

The 10th Annual Business Expo is held at the Atrium at the Granville Arts Center from 9 a.m. to 1 p.m. on April 26, 2019. Follow these tips to make this Expo the most successful yet.

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